Swiss luxury watchmaker Baume & Mercier is gearing up for substantial investments in India, leveraging the India-EFTA trade pact. The company is optimistic about long-term growth despite currency fluctuations. Indian consumers are showing a preference for authentic designs and automatic features, which aligns with Baume & Mercier's offerings. The brand's success in India is bolstered by expanding product lines and strategic local partnerships. For more details, refer to the original publication.
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